Press Release: July 5, 2022

LONGARONE, ITALY – JULY 5, 2022 – Today, Gap and De Rigo announced the launch of their first collection of Gap-branded eyewear through their partnership, delivering a versatile, high-quality line of sunglasses and optical wear for adults, juniors, and kids.

Founded in San Francisco in 1969, Gap is a leading casual lifestyle brand in the U.S. offering timeless essentials for every occasion. As a champion of individuality, Gap embodies a sense of modern American optimism that celebrates what it means to be your true self today. Gap and De Rigo have partnered together to encourage individuals to embrace their sense of style and their power of self-expression through the new Gap eyewear line.

Created in a deal facilitated by IMG, the Gap-branded eyewear collection offers elevated and well-made styles that celebrate the individuality of each customer. The collection will launch with a large selection of sun and optical eyewear for adults, juniors, and kids, ranging from classic frames with clean lines to more fashion-forward frames in optimistic, bold colors. The launch collection includes three capsules: Lifestyle, Elevated Essentials, and Optimistic Color. Additionally, each pair of Gap-branded glasses comes with a hard-shell case and cleaning cloth or drawstring pouch, made from recycled materials.

Available from July 2022, the new line will be available on De Rigo’s official website for De Rigo customers, with prices ranging from $69.99 to $120.