Saturday, October 29, 2022, supercars lined the street in anticipation outside of Falcon View Chateau, Philipp Plein’s Bel-Air home, as they revved their engines to begin the rally. De Rigo Rem’s own CEO and President, Alessandro Baronti participated in the race which was held to celebrate the launch of The $keleton watch collection from Philipp Plein. The day began with a lavish breakfast for the drivers at 10 am at the Falcon View Chateau. At 11 am over 50 supercars began the rally as they cruised down Sunset Boulevard, down Beverly Hill’s iconic Rodeo Drive, and out into the desert on their way to their final destination, Las Vegas.

Lunch was provided out in the desert, along with a coordinated stop at the Largest Thermometer, on their way to the finish line party at The Wynn in Las Vegas. Each driver was gifted with a stunning $keleton watch from Philipp Plein as a token of gratitude for taking part in the incredible day.

De Rigo Rem carries Mr. Plein’s high fashion frames, many of which were spotted during this incredible event. Check out some of the pictures of the event. CEO & President Alessandro can be spotted wearing a new frame from the Fall/Winter 2022 collection from Philipp Plein. (Frame pictured below.)

This men’s sunglasses frame from the Fall/Winter 2022 collection (SPP050 579X) can be purchased through De Rigo Rem.