PRESS RELEASE For Immediate Release
January 24, 2023
De Rigo Rem Launches the Sale of Just Cavalli in The United States
Just Cavalli, from the Fashion house of Roberto Cavalli, will target a younger, contemporary customer in the U.S. market, beginning in January 2023.
LOS ANGELES, CALIFORNIA- January 24, 2023, De Rigo Rem rang in the new year with cause for celebration as the first ever Just Cavalli collection, launched for sale across the United States. This collection from the fashion house of Roberto Cavalli brings vibrant design, unique pops of color, and the quintessential details that fans of Roberto Cavalli have come to love.
In September 2022, De Rigo announced a licensing agreement with Roberto Cavalli for two gorgeous collections to launch in 2023. The Just Cavalli collection which launched at the beginning of this year features a rock and roll vibe and street spirit. Meanwhile, the upcoming collection from Roberto Cavalli will target the premium segment of the market.
“De Rigo Rem is pleased to bring this bold, stylish collection from the Roberto Cavalli Fashion house to the U.S. market. This collection is truly special in the attention to detail throughout the collection, the expert artisanship of each piece, and the contemporary design of the brand. I know that the Just Cavalli collection is going to be incredibly successful in the U.S. Market,” Alessandro Baronti, CEO & President of De Rigo Rem said about the launch of Just Cavalli.
The collection is comprised of fashionable, easy-to-wear styles, and bold shapes. Many of the frames in the collection feature iconic patterns that are homages to Cavalli’s famed snake patterns. The Just Cavalli collection also features artful touches of bright color. The Just Cavalli features the iconic python and leopard prints throughout the collection for a fun and bold look. Several pieces in the collection feature three different acetate layers to create a bold, visually stunning look. Other pieces in the collection feature a metal core wire and python scale detail. Exclusive Mazzucchelli acetate is used throughout the collection for a fashionable look and expert quality.
Just Cavalli Model: VJC001- (Pictured in Brown/Leopard) The cat-eye shape and mix of stunning leopard print make this gorgeous piece from the Just Cavalli collection a must-have. This frame comprises exclusive Mazzucchelli acetate and a python scale wire core for an iconic Cavalli look. The Just Cavalli logo can be found in warm gold lettering on the temple. This frame is available in black/python, brown/leopard, and pink crystal. The MSRP price for this frame is $240.
Just Cavalli Model: VJC003- (Pictured in Blue) The rich blue color and embossed snakeskin on the temples of this frame make a stunning statement and bold look. This frame also features a python scale wire core and small metal details representing snake scales on the endpiece. The square shape of this frame gives it a solid, confident look. The Just Cavalli logo can be found in silver on the temple. Available in blue, havana, and violet, the MSRP price for this frame is $273.
Just Cavalli Model: SJC019V- (Pictured in Pink) Bold shape and stunning crystal combine in this dramatic frame in the Just Cavalli collection. The square shape is comprised of Mazzucchelli Exclusive acetate and a python scale wire core that shows through for the iconic Cavalli look. The sits in warm gold lettering on the temples, standing for the brand name Just Cavalli. This frame features CR39 lenses. The MSRP pricing of this frame ranges from $251- $273. This gorgeous sunglass frame is available in pink, black/python, and brown/leopard.
Just Cavalli Model: SJC031- (Pictured in Palladium) Sleek and sophisticated, this gorgeous sun frame in a square shape creates a beautiful and elegant look. This frame features a 3-D Just Cavalli logo on the temples. The lens of this frame is made of nylon and features a mirrored detail on the palladium and rose gold frame models. The light gold model features the letters JC on the lens in place of the mirror finish. The Adjustable nose pads make this frame comfortable to wear. This frame is available in light gold, palladium, and rose gold. The MSRP Pricing on this frame ranges from $251- $304.
About De Rigo
De Rigo is a world leader in the design, production and distribution of premium-quality prescription eyewear frames and sunglasses. The Group is one of the leading players in the eyewear industry thanks to retail chains General Optica (Spain), Mais Optica (Portugal), Opmar Optik (Turkey) and affiliate Boots Opticians (UK). Thanks to the extensive wholesale network managed by De Rigo Vision S.p.A., the Group’s products are distributed in approximately 80 countries, mainly in Europe, Asia, and the Americas, through 18 companies and over 100 independent distributors. The Group now serves all of the world’s most important markets with its brands, Lozza, Police, Sting and Yalea, and licenses Aramis, Blumarine, Chopard, Diff Eyewear, Escada, Fila, Furla, Gap, John Varvatos, Jones New York, Lucky Brand, Mulberry, Nina Ricci, Philipp Plein, Philosophy di Lorenzo Serafini, Tous, Trussardi, TUMI, Victor Hugo and Zadig&Voltaire. www.derigo.com
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