The brand is Official Team Supplier for the fifth consecutive year. The Mercedes-AMG PETRONAS F1 drivers – Lewis Hamilton and George Russell are the protagonists of the new campaign.
Longarone (Italy), 1 March 2023 – Police, the proprietary De Rigo Group lifestyle brand that celebrates its 40th anniversary this year, has – for the fifth year in a row – renewed its sponsorship agreement with the Mercedes-AMG PETRONAS Formula One Team.
Police will be the Official Team Supplier of the team that has re-defined F1™ standards thanks to eight consecutive victories in the Constructors’ Championship. As a result of this partnership, the Police logo will be visible on the helmets of Lewis Hamilton and George Russell and the brand’s sunglasses and optical frames will be worn by the drivers and the racing team.
Racing drivers, Lewis Hamilton and George Russell, also steal the spotlight in the shots taken for the Police Spring-Summer 2023 advertising campaign, in collaboration with the Mercedes-AMG PETRONAS Formula One Team. A series of photographic images that celebrate the drivers’ personalities and audacity which perfectly reflect the style and essence of Police.
Massimo De Rigo, Executive Vice President of the De Rigo Group, commented: “We are extremely proud to be renewing this prestigious partnership between Police – our leading house brand, which celebrates its 40th anniversary this year – and the Mercedes-AMG Petronas Formula One Team. This represents a unique opportunity to strengthen our ties with one of the world’s most popular sports and, once again, join one of the world’s top teams on the track – a team with which we share the values of excellence, technology and innovation”.
Richard Sanders, Chief Commercial Officer of the Mercedes-AMG PETRONAS F1 Team, said: “Police is an iconic brand and one that has become synonymous with our Team. We are therefore naturally delighted to extend our partnership into a fifth year. The length of our ongoing relationship highlights our shared values rooted in high quality, attention to detail, and innovation. We are excited to continue our collaboration, starting with Police’s Spring-Summer campaign, and celebrate their 40th anniversary which we wholeheartedly congratulate them on”.
Founded in the ‘80s as a De Rigo Group eyewear brand, the Police line now encompasses an extensive range of products, all characterised by the premium quality of the materials used and an urban spirit.
Police is a brand owned by the De Rigo Group, a world leader in the design, production and distribution of top-quality optical frames and sunglasses. Founded in 1983, Police soon established itself for its sophisticated design and iconic style, conceived for bold, carefree people who refuse to play by the rules. Due to its strong, ever-evolving identity and its consolidated market positioning, over the years Police has become a lifestyle brand offering fragrances, watches, jewellery, clothing and small leather goods, in addition to eyewear. Today, the Police collections are distributed in more than 80 countries worldwide.
About Mercedes-AMG PETRONAS Formula One Team
Mercedes-AMG PETRONAS Formula One Team is the works team of Mercedes-AMG, competing at the pinnacle of motorsport – the FIA Formula One™ World Championship.
Formula One is a sport like no other. Combining elite teamwork, cutting-edge technologies and innovation, high-performance management and exceptional driving skill, teams develop race cars capable of competing against their rivals in a high-octane environment that spans upwards of 20 races across five continents throughout each season.
The Mercedes-AMG PETRONAS Formula One Team, based across Technology Centres at Brackley and Brixworth in the United Kingdom, brings together over 1,000 dedicated and determined people that design, develop, manufacture and race the cars driven by seven-time World Champion Lewis Hamilton and Grand Prix winner, George Russell.
Winning seven consecutive double Drivers’ and Constructors’ World Championships from 2014 to 2020 and securing a record-breaking eighth consecutive Constructors’ Championship success in 2021, the Team is one of the most successful in the sport’s history.
Between returning as a Constructor in 2010 and the end of the 2022 season, the Mercedes-AMG works team has scored 116 wins, 264 podium finishes, 128 pole positions, 91 fastest laps and 54 one-two finishes from 259 race starts.
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