Press Release: De Rigo Rem Launches Roberto Cavalli Collection

PRESS RELEASE                                                                                                    

Sales Begin in Earnest for Roberto Cavalli Portfolio from De Rigo Re

The Sun and Optical styles, from Fashion House Roberto Cavalli, Officially Launch Sales in the U.S. Market.

LOS ANGELES, CALIFORNIA- (INSERT DATE) De Rigo Rem officially launched sales of the Roberto Cavalli Spring and Summer 2023 Collection today. Roberto Cavalli, one of the most famous Italian designers in the world launched his sophisticated, elegant, and iconic style in 1970. From there, the brand grew and was beloved by celebrities worldwide. The famed fashion house now led by Creative Director Fausto Puglisi, brings this incredible style to eyewear. De Rigo brings the Italian heritage of quality eyewear to this partnership with Roberto Cavalli to create a high-fashion collection. De Rigo Rem will launch and distribute this line in the United States.

The collection which consists of 18 sun wear styles and 12 optical styles is the essence of high fashion. The collection is unmistakable as Cavalli as iconic design elements from the famed brand are found throughout the collection. These elements include snake prints, and the fang tiger tooth, along with the freedom print iconic that Roberto Cavalli made world-famous. The portfolio features a mix of the highest quality acetates and metals to give the pieces in the collection a sophisticated, sensual feel, that is ready to wear in refinement.

“Roberto Cavalli is world renowned for Italian luxury fashion. We are honored to bring this elegant, cosmopolitan label to the U.S. market and to our De Rigo Rem customers. The Roberto Cavalli line is a significant pillar in the premium portion of our portfolio,” Alessandro Baronti said about bringing the brand to the U.S. market. This is the type of eyewear that De Rigo Rem is known for, premium quality, artisan created, and world renowned.”

This exquisite collection is available from De Rigo Rem in the United States beginning January 1, 2023. The optical pieces in the collection range from $365.00- $618.00 MSRP. The sun pieces in this collection range from $367.00 – $724.00 MSRP.

VRC021M Pictured in Gold- The Roberto Cavalli essence is embodied in this sophisticated optical frame. The iconic Roberto Cavalli snake wraps from the front to create a gorgeous temple. The transparent tips of this frame narrow, to look like a snake head. The delicate gold frame front of this style creates a stunning cat-eye shape. This frame is available in Gold, Copper, Light Gold, and Black/Gold and the MSRP price for this frame is $618.00

VRC018 Pictured in black- Roberto Cavalli’s iconic tiger fang can be found as the standout design element on the premium frame. The gold metal tiger fan wraps from the front piece to the temple. The cat-eye shape is a sophisticated classic when mixed with premium acetate. This frame also features a laser-engraved Roberto Cavalli logo on the snake-shaped end pieces. Available in four colors Light Havana, Black/Crystals, Burgundy, and Violet, this frame is an instant classic and a must-have. The MSRP price for this frame is $502.00.

SRC010M Pictured in Black/White- Elegant and sophisticated these sunglasses mimic the freedom pattern that Roberto Cavalli is known for. The round shape and laminated acetates create a three-dimensional piece that is exquisitely crafted. The gold Roberto Cavalli logo can be found on the temple tips, along with a gold monogrammed R.C. The temple tips also narrow to resemble a snake head. This frame features CR39 lenses as well. There are four incredible colors for this frame, Havana, Black/White, Black, and Light Havana. The MSRP price for this frame ranges from $367.00- $418.00.

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De Rigo REM 

De Rigo REM is the Los Angeles-based subsidiary of Italian eyewear manufacturer De Rigo Vision. De Rigo REM executes brand management, creative services, and sales and marketing for the group’s US-based brands, including Lucky Brand, John Varvatos, GAP,  Tumi, DIFF, and Jones New York. These brands are sold worldwide by De Rigo REM via the global distribution network of the De Rigo Group. The subsidiary also distributes other brands of the group in North America, including Police, Philipp Plein, Chopard, Fila, Porsche Design, Roberto Cavalli, Just Cavalli, Escada, Lozza, Yalea, Zadig&Voltaire and Furla. For more information about De Rigo REM, visit us at DERIGO.US. 


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