De Rigo Rem Introduces Porsche Design to North America with a Rooftop Party in NYC

One of the most exclusive parties during Vision Expo East 2023 was hosted by De Rigo Rem in coordination with Porsche Design to welcome and introduce Porsche Design to the U.S. market. More than 120 guests filled the stylish Elsie Rooftop to welcome this iconic line’s return to the U.S. market. Executives from both Porsche Design and De Rigo were both in attendance, as well as several of De Rigo Rem’s clients. But by far the most famous guest of the evening was Porsche Design spokesman, Patrick Dempsey.

Guests were treated to served appetizers and an open bar before the evening’s festivities began. Alessandro Baronti, President and CEO of De Rigo Rem warmly welcomed the crowd to the presentation part of the evening, where he shared his long history with the Porsche Design brand. The presentation continued with a design presentation from Porsche Design, Product Designer Tobias Hüttl, where he spoke on the Patrick Dempsey Limited Edition Collection. The presentation culminated in a moderated discussion with Mr. Patrick Dempsey, himself, which delighted guests to see the film star speak about his collection, and his love of fast cars.

After the presentations finished, guests were treated to music, drinks, and more food. Patrick Dempsey conducted press interviews in a space where guests could look on and see the interviews taking place. The Porsche Design collection was also on display for guests to view throughout the evening. Each guest was treated to a small gift to commemorate the evening, die-cast black Porsche cars, and a Porsche Design magazine in a Porsche Design bag.

“This was the most coveted invitation in the city on Friday night. Our waiting list had a waiting list! This party did not disappoint and lived up to the hype. Our guests learned about Porsche Design and had a lot of fun that night.”

Jacqueline Thomas, De Rigo Rem Public Relations Director- North America


2 responses to “De Rigo Rem Introduces Porsche Design to North America with a Rooftop Party in NYC”

  1. jacquelinepr Avatar

    Thank you Doctor Escher for the lovely feedback. Yalea is a gorgeous, quality brand with an amazing mission that does so much good globally. Thank you for dispensing the Yalea brand and as a result, being a partner in providing support to women worldwide.
    Thank you for your feedback on the Porsche Design collection as well. The collection is stunning and will surely be a hit with your patients!


  2. Raymond T Escher, O.D. Avatar

    Every time I dispense a Yalea frame I admire the high quality. Needless to say the women who purchase these frames look fabulous with them. I’ve always been a fan of Porsche design since the eighties and am anxious to feature it in our dispensary.


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