John Varvatos Debuts New Campaign Video for Spring/Summer 2023

The Spring/Summer 2023 gives off the perfect seasonal vibe.

Song, Sun, and soul come together in this short video from John Varvatos, which embodies the feeling of the Spring/Summer release. The retro vibes of the tape deck, and guitars pay homage to the brand’s musical roots. While the city setting gives a cosmopolitan, cool vibe. In celebration of this video, we want to highlight a few of the frames used in the video. They’re the perfect suns for the season.

John Varvatos SJV568: Everything about these John Varvatos sunglasses are done to perfection, from the metal guitar icon on the temples to the modified round shape. This frame features a stamped metal core as well as a double foil “V” on the temple tips that stands for Varvatos. Even the CR39 lens on this frame have extra detail, a double “V” engraving on the lens. This round shape is unique and cosmopolitan. This frame is featured in the video and it is available in Black, Burgundy (Pictured), and Grey Horn.

John Varvatos SJV565: As part of The Soho Collection in the Spring/ Summer 2023 release, this John Varvatos frame is sure to be an instant classic. The epoxy line detail gives these frames the perfect touch on the temple. The updated double bar design on the high-quality acetate front is eye-catching as the gold elements pop against the dark black frame. This frame features two double “V” designs that stand for Varvatos, they can be found on in metal foil on the temple tip, and engraved on the lenses of this frame. This frame also sports CR39 lenses. The square shape is universally flattering. This frame is available in Black/Gold (pictured), Black/Silver, and Havana.

John Varvatos SJV566: This frame is also part of the Soho Collection of the Spring/Summer 2023 release. This intricate frame may appear minimal, and that is the beauty of it, but when you look at the frame, distinct design elements begin to stand out, for a masterpiece in a sunglass frame. This frame features an epoxy line detail, where the vintage crystal accentuates the black accent on the temple. The acetate front complements titanium temples, while the double “V” pattern can be found on the lens and in metal foil on the temple tip. The CR39 lenses in this frame feature a blue back AR coating. The adjustable nose pads provide a comfortable fit. This frame is available in Vintage Crystal (pictured), Black, and Havana.



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: