Category: De Rigo News

  • PRESS RELEASE: YALEA, Always Standing with Women.

    PRESS RELEASE: YALEA, Always Standing with Women.

    The brand strengthens its commitment alongside Women for Women International with the new ‘Stronger Women, Stronger Nations’ project supporting Afghan women. Longarone (Italy), 23 March 2023 – Yalea – the De Rigo Group eyewear house brand that promotes female empowerment all over the world – renews its commitment alongside Women for Women International, the humanitarian…

  • De Rigo Rem Introduces Porsche Design to North America with a Rooftop Party in NYC

    De Rigo Rem Introduces Porsche Design to North America with a Rooftop Party in NYC

    One of the most exclusive parties during Vision Expo East 2023 was hosted by De Rigo Rem in coordination with Porsche Design to welcome and introduce Porsche Design to the U.S. market. More than 120 guests filled the stylish Elsie Rooftop to welcome this iconic line’s return to the U.S. market. Executives from both Porsche…

  • Press Release: POLICE TURNS 40 

    Press Release: POLICE TURNS 40 

    The iconic De Rigo lifestyle house brand blows out 40 candles and treats itself to four Limited-Edition products – representative of the Police philosophy – and a new logo, created specifically to celebrate the historic milestone.  40 years for a success story that speaks of courage, determination, and an adventurous spirit. Police, the house brand…

  • Yalea Announces: A Small Gift From Women To Women

    Yalea Announces: A Small Gift From Women To Women

    In honor of International Women’s Day on March 8th, Yalea, De Rigo’s Women’s Brand, will Launch A Special Promotion to Celebrate Women. In the month of International Women’s Day, and for the whole month of March, Yalea – the all-female house brand belonging to the De Rigo portfolio – has chosen to dedicate a small…

  • Press Release: POLICE AND THE MERCEDES-AMG PETRONAS FORMULA ONE TEAM TOGETHER AGAIN ON THE TRACK

    Press Release: POLICE AND THE MERCEDES-AMG PETRONAS FORMULA ONE TEAM TOGETHER AGAIN ON THE TRACK

    The brand is Official Team Supplier for the fifth consecutive year.  The Mercedes-AMG PETRONAS F1 drivers – Lewis Hamilton and George Russell are the protagonists of the new campaign. Longarone (Italy), 1 March 2023 – Police, the proprietary De Rigo Group lifestyle brand that celebrates its 40th anniversary this year, has – for the fifth…

  • February 2023 Partnership Newsletter From De Rigo Rem

    February 2023 Partnership Newsletter From De Rigo Rem

    Our February 2023 Partnership Newsletter from De Rigo Rem was distributed today. This newsletter is full of so many great stories, and pieces of info about the Vision Expo East in New York. Check it out. If you want this awesome newsletter delivered to your inbox monthly sign up below, and be in the know…

  • An Interview with De Rigo Rem Business Consultant Laura Prezell

    An Interview with De Rigo Rem Business Consultant Laura Prezell

    What part of the country do you represent?  I represent Northern and Central Indiana as well as the state of Michigan. I carry all Gap, Fila, Yalea, Fila, Lucky Brand, Police, Jones New York, Tumi, John Varvatos, Diff, Fula, Zadig & Voltaire, Escada. and Just Cavalli. How did you get into this industry? My optical…

  • De Rigo Rem Helps Wow The Global Eyewear Industry at Mido 2023

    De Rigo Rem Helps Wow The Global Eyewear Industry at Mido 2023

    The entire optical world descended on Milan for the Mido’s 51st show, marking the unofficial start to the optical year. This year’s event held from February 4th to the 6th saw record attendance. Over 35,000 industry professionals attended this year’s event. The global press also descended on this event with over 380 accredited journalists in…

  • De Rigo Shares Exciting News for MIDO 2023!

    De Rigo Shares Exciting News for MIDO 2023!

    Last week, De Rigo announced just a few of the incredible upcoming highlights that will be showcased for Mido 2023, scheduled for February 4-6, 2023. To learn more about the Mido show click here. All styles showcased below are offered by De Rigo Rem currently or will be released in Spring 2023. To see the…

  • Join De Rigo Rem in New York City for Vision Expo East

    Join De Rigo Rem in New York City for Vision Expo East

    Bookings are officially open to join De Rigo Rem in New York City for Vision Expo East. Click anywhere on the image below to reserve your space to see the best and most beautiful eyewear. These appointments ensure a pleasurable experience where you can view the collection of your choice in our dedicated suite.