De Rigo Rem’s Alessandro Baronti Speaks at PECAA National Meeting in Nashville

De Rigo Rem attended the 2023 PECAA Annual Meeting in Nashville, Tennessee from Thursday, April 20th through Friday, April 21st.

De Rigo Rem took part in the PECAA welcome dinner, entitled Dine & Discover where an informative panel discussion took place with industry leaders, including our own CEO & President, Alessandro Baronti. The intimate crowd listed to the discussion and were able to visit the De Rigo Rem display at the dinner.

On Friday afternoon De Rigo Rem’s CEO & President Alessandro Baronti presented the ABO Credited course, The Art of Selling Multiple Pairs. This continuing education credited course helps the optician understand the new buying landscape. Over the past decade, the convergence of technology, design, logistics, and shopper expectations has completely transformed the way people shop. The Digital Consumer does everything online from banking, research, study, socializing, doctors’ virtual visits, and yes, shopping. Additional products such as sunglasses, reading glasses, computer glasses, and blue light filtering in lenses are required in many cases. Patients are happy to purchase a second or third pair when it suits their needs if presented with the right option.

De Rigo Rem also had a well-visited booth at the PECAA Annual meeting where much of our brand portfolio was on display for meeting attendees to browse, try on, and take in the wide selection from De Rigo Rem.

De Rigo Rem was honored to support the 2023 PECAA Annual Meeting in Nashville this year.



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